Diagnosis and positioning
Assessment of the offer, audience and current communication. Definition of priorities, attributes and arguments the company can support in practice.
Brand management for businesses
Brand managementYour team should recognize the brand in every decision.
Sales presents the business one way. Social media uses another voice. Wys addresses this distance between what the brand intends to represent and what people encounter when dealing with the company.
From Sorocaba to businesses across Brazil.
The starting point
Give the people presenting your business a reference.
People, materials and recurring decisions put a brand into practice. Work begins with the company’s offer, the audience it intends to serve and the evidence behind its communication. Positioning and identity then gain criteria the team can consult and apply.
The company’s audience or offer has changed, while its presentation still belongs to an earlier stage of the business.
Each department creates its own messages and materials, leaving customers with different versions of the same company.
A visual identity exists, but guidance for proposals, content, websites and campaigns is missing.
The work in practice
Brand direction that reaches everyday materials.
Verbal identity
Core messages, tone of voice and writing guidance. References for presenting services, explaining differences and maintaining clarity across touchpoints.
Visual system
Creation or development of the identity according to the scope. Organization of elements, hierarchy and usage rules for digital materials and planned applications.
Application and governance
Brand guidelines, priority templates and approval criteria. The team receives references for reviewing materials and identifying when a new application needs guidance.
From conversation to delivery
A brand decision needs context.
Listen and organize
We bring together the perspective of decision makers, existing materials and business needs. Information gaps are made explicit to guide the assessment.
Define and validate
We develop the strategic direction and its verbal and visual expressions. Reviews connect each choice to the audience and agreed positioning.
Apply and follow through
We prioritize materials the company actually uses. Ongoing work may include application reviews and updated guidance, according to the proposal.
Where it applies
The brand follows changes in the business.
Reposition a company
When the offer, audience or sales strategy changes, we review how the business explains its value and presents its next stage.
Organize several business lines
Define the relationships between the company, its products and services. The aim is to help customers understand the whole and teams present each part.
Support daily communication
Guidance and templates for proposals, presentations and digital channels. The brand provides references for recurring communication work.
Frequently asked questions
A clear scope for your next decision.
Does brand management include creating a logo?
Creating or reviewing the logo may be included in the scope. The project also considers positioning, messages and applications, so visual choices relate to the strategy and how the brand is used.
Can we work with our existing identity?
Yes. The assessment looks at what should be preserved and what needs adjusting. An update can organize applications and language without requiring every existing element to be replaced.
What does our team receive to use the brand?
Deliverables are agreed in the proposal and may include brand guidelines, core messages and templates for priority materials. Formats, application quantities and usage guidance are defined in the scope.
Does the service include trademark registration?
Registration and legal analysis are separate specialist activities. The proposal should clarify any related requirement. Decisions about protection, classes and legal availability require their own professional assessment.
THINKING FORWARD
Let’s look at where your brand is today.
Share the materials your company uses and what has changed in the business. We start with the decisions the brand needs to guide.
Discuss my brand