Technical assessment
Review of crawling, indexing, links, canonicals, performance and mobile experience. Issues are prioritized by observed impact and implementation conditions.
SEO, GEO and AEO for businesses
SEO/GEO/AEOWhen someone searches, your business needs to be understood.
Customers research a service, compare options and ask questions before speaking to a company. Wys brings SEO, GEO and AEO together to organize pages search engines can access and content that explains the offer precisely.
From Sorocaba to businesses across Brazil.
The starting point
A useful answer starts with verifiable information.
SEO addresses search engine optimization. AEO considers answers to questions, while GEO looks at how content is understood in generative experiences. They share accessible structure, consistent business information and explanations that help a person decide.
Crawling, organization or indexing issues make it difficult to identify which pages are available to search engines.
Similar service pages compete for the same intent, while important customer questions still need answers.
The name, offer, service areas and company information appear in different forms, making a consistent understanding of the business more difficult.
The work in practice
A technical and editorial foundation for discovery.
Architecture and search intent
Organization of pages by service, need and decision stage. The plan defines clear destinations for subjects and useful relationships between content.
Content and business clarity
Review of explanations, questions, authorship and company information. Structured data describes visible content, with consistent sources and identity where applicable.
Monitoring and review
Analysis of queries, pages and available indicators in Search Console and authorized tools. Findings guide fixes and future content, with a record of changes.
From conversation to delivery
Fix the foundation and develop the right subjects.
Understand the current presence
We bring together goals, pages and available data. Analysis distinguishes technical limitations, content gaps and information that needs validation by the business.
Prioritize implementation
We define what to fix, update or create first. Content and development work with agreed review criteria and responsibilities for each delivery.
Observe and adjust
We monitor available signals after changes. Variations are assessed in context, considering demand, competition and differences between tools and periods.
Where it applies
Search happens in different contexts.
Services and buying questions
Pages that explain the offer, who it suits and how to make contact, supported by answers to the audience’s real questions.
National and local service areas
Organization of service areas and company information. Addresses must represent real locations; regional pages should provide their own useful context.
AI answer experiences
Clear text, identifiable sources and consistent information. Analysis considers how the business is described and the observation limits of each tool.
Frequently asked questions
A clear scope for your next decision.
References
What is the difference between SEO, GEO and AEO?
SEO means Search Engine Optimization. GEO, Generative Engine Optimization, concerns presence in generative experiences. AEO, Answer Engine Optimization, emphasizes answers to questions. In practice, these areas need a coherent technical and content foundation.
Can you guarantee a top position or an AI citation?
Rankings, indexing and citations cannot be guaranteed. Search engines and AI systems decide what to display. The work improves technical and editorial aspects that can be addressed on the website and monitors available signals.
Do I need a special file or code to appear in Google’s AI answers?
Google states that its AI search experiences use SEO foundations and do not require an additional special file or markup. We review access, indexing, content and structured data that matches the page’s public information.
How is the work monitored?
The plan combines goals, data access and a review routine. Queries, impressions, clicks and pages are assessed in business context. Presence in AI answers is observed when evidence is available, considering the limitations of each tool and query.
THINKING FORWARD
Let’s understand how your business is found.
Share your website, priority services and audience questions. Let’s organize what needs attention first.
Discuss my search presence