Goal and media plan
Definition of the audience, offer and channels suited to the goal. The proposal distinguishes management, production and the budget paid to advertising platforms.
Digital performance for businesses
Digital performanceFollow the path from ad to opportunity.
A campaign receives clicks. Sales needs to assess which inquiries are relevant. Wys connects the offer, media, landing page and sales handling, starting with the opportunity the business wants and the data available to follow that path.
From Sorocaba to businesses across Brazil.
The starting point
Each stage needs to answer a question.
Who do we want to reach? What will that person find after the ad? How will the inquiry be received and assessed? These decisions guide the campaign and interpretation of results. Investment is considered alongside sales capacity, data quality and the conditions of the offer.
Reports show clicks and reach, but the team still needs to understand how those figures relate to the opportunities received.
The ad and landing page communicate different messages, creating questions between the first impression and the inquiry.
The business wants to expand its media spend but still needs a budget, responsibilities and criteria for evaluating inquiries.
The work in practice
Media, experience and measurement in one plan.
Campaigns and creative
Campaign structure and messages within the agreed scope. Reviews consider search context, audience intent and each platform’s rules.
Landing page and inquiry path
Review of the connection between the ad, content and expected action. Where needed, we plan changes to the landing page, form and sales handoff.
Measurement and learning
Definition of events, indicators and an analysis routine based on available access. Reporting distinguishes interaction, contact intent and an opportunity validated by the team.
From conversation to delivery
Invest, observe and choose the next test.
Prepare measurement
We review the offer, pages and measurement setup. We agree budgets, responsibilities and how sales can provide feedback on the inquiries received.
Test campaign hypotheses
We organize audiences, messages and destinations around the priorities. Publication depends on granted access, approved materials and the platforms’ review.
Review with context
We analyze indicators alongside available sales information. Adjustments consider inquiry quality, volume, costs and the limitations of measurement.
Where it applies
The goal guides the campaign.
Receive quotation requests
Campaigns and pages that present a defined offer, with a contact path and qualification criteria agreed with the sales team.
Introduce a new offer
Message and audience planning for a launch or a new service line. Testing helps identify interest and objections.
Reorganize existing campaigns
Assessment of the current setup and available data to choose priorities. Significant changes retain a record of what was changed and why.
Frequently asked questions
A clear scope for your next decision.
Is the advertising budget included in management?
The proposal should separate payment for the work from the budget paid to platforms. Media spend and any production or tool costs are defined before execution.
What counts as a campaign result?
The indicator depends on the agreed goal. A WhatsApp click indicates contact intent; a qualified opportunity requires sales assessment. Measurement must distinguish these stages to avoid treating every interaction as a sale.
Can you guarantee a number of customers or a return?
Results depend on the offer, market, competition and sales handling, as well as media. The work defines hypotheses, measurement and adjustments; goals and evaluation criteria are agreed without promising a guaranteed return.
Can Wys review campaigns that are already running?
Yes. Analysis begins with access and available history. Before changing campaigns, we agree the goal, budget limits and how changes will be monitored with the account owners.
THINKING FORWARD
Bring your goal and the campaign you have today.
Let’s understand your offer, the inquiries you want to receive and how sales handling works. This context guides the initial performance plan.
Discuss my campaigns