Context before tools
We start with the business, its people and the problem. That gives us a basis for deciding where to create, automate or simplify.
About Wys · Thinking Forward
Made in Brazil.Thinking ahead.
Founded by Paul Gomes, Wys brings strategy, creativity and technology together to turn a company’s questions into projects that take shape.
- From Sorocaba to the world
- Founded by Paul Gomes
- Intelligence with purpose
The story we are building
Thinking ahead starts with understanding today.
Our story connects with every business that comes to us with a question. The work takes shape where its ambitions meet everyday reality.
-
01 / Origins
It starts with people.
Paul Gomes founded Wys. His work in artificial intelligence, SEO and GEO brings conversations about the future closer to the decisions a company needs to make today.
At Wys, this means listening to people, understanding the business and choosing what deserves to be built.
-
02 / Connection
A brand needs to make sense as a whole.
People encounter a brand’s promise in many places: a search result, an ad, a conversation or the first screen of a website.
We connect these disciplines so identity, content and technology can work towards a shared direction.
-
03 / Evolution
Intelligence becomes useful in everyday work.
An AI opportunity starts with a task, a decision or information that needs to flow better. The project is designed around that context.
BrainPilot is part of this work: a methodology for business AI assessment, architecture and implementation.
-
04 / What comes next
We write the next chapter together.
Wys is a Brazilian company, made in Brazil for the world. Based in Sorocaba, we serve businesses throughout Brazil and develop projects across borders.
Each new collaboration brings different questions. We stay curious about turning them into meaningful work.
The person behind Wys
Paul Gomes
Paul connects artificial intelligence, search and digital architecture with business and brand decisions.
On his website, he shares analysis of AI, SEO, GEO and the changes reshaping the relationship between people, technology and businesses. That perspective informs Wys: asking better questions to guide what comes next.
- Artificial intelligence
- SEO and GEO
- Digital architecture
How we think
What guides our decisions.
Creativity with direction
An idea needs a language, an experience and a path to delivery that make sense for the brand.
Learning through the work
We define what to observe, review the work and use data and conversations to guide the next steps.
What we do
Skills that work together.
Six disciplines connect strategy with the experience your business delivers to its audience.
-
Applied intelligence
Artificial intelligence consulting
AI assessment and application to business processes, teams and decisions.
-
Digital products
Web/app development
Websites, systems and applications designed around the people who use them.
-
Strategy and identity
Brand management
Positioning, identity and consistency across the brand’s touchpoints.
-
Media and measurement
Digital performance
Media, measurement and analysis to follow the path towards an opportunity.
-
Content and relationships
Social media
Editorial strategy, content and audience relationships.
-
Search and discovery
SEO/GEO/AEO
Structure and content for discovery in search engines and AI answers.
We also sell cloud computing solutions. Talk to Wys about your operational needs.
Discuss cloud computingGet to know us
A closer look at Wys.
Who founded Wys?
Wys was founded by Paul Gomes, an artificial intelligence, SEO and GEO specialist. His work connects business strategy, brands and digital architecture.
Where is Wys based and which regions does it serve?
Wys is based at R. Vinte e Oito de Outubro, 120 - Sala 501 - Jardim do Paço, Sorocaba - SP, 18087-080, Brazil. The company serves businesses throughout Brazil and develops projects across borders.
How does Wys work with artificial intelligence?
Wys offers enterprise AI consulting, starting with an assessment of the context, people and processes. BrainPilot is a methodology for business AI assessment, architecture and implementation presented as part of this work.
Which services does Wys offer?
Wys provides artificial intelligence consulting, web and app development, brand management, digital performance, social media and SEO/GEO/AEO. It also sells cloud computing solutions.