Direction and editorial calendar
Definition of subjects, goals and priority channels. The calendar organizes topics, required materials and review dates according to the agreed frequency.
Social media management for businesses
Social mediaYour business has something to say. Give that conversation direction.
Between delivering a service and the next post, someone needs to gather information, produce the material and approve publication. Wys organizes this routine to connect social media with the company’s operations, brand and audience.
From Sorocaba to businesses across Brazil.
The starting point
The editorial agenda starts inside the business.
Questions received by customer service, details of a service and decisions that help customers buy can guide content. Editorial planning organizes these subjects by goal and channel. Your team knows which information it needs to provide and when materials need reviewing.
Posting depends on a last-minute idea, and the team spends time deciding what can go into the editorial calendar.
Content presents products and services but still explains too little about the questions customers ask in conversations.
Approvals are scattered across messages, making it difficult to identify the right version and what is ready to publish.
The work in practice
An editorial routine with clear responsibilities.
Content and design
Copy and creative in the formats specified in the proposal. Messages consider brand identity, channel context and what the audience needs to understand.
Approval and publication
A workflow for gathering information, reviewing materials and recording approvals. Response deadlines, revision limits and publication responsibilities are agreed with the business.
Channel analysis
Review of available indicators and subjects that generate useful responses. Analysis guides the next editorial cycle and distinguishes reach, interaction and sales inquiries.
From conversation to delivery
Turn business information into a workable editorial plan.
Define the role of social media
We discuss the audience, offer and customer service routine. Channels and content goals are chosen before formats and frequency are finalized.
Produce with context
We organize the calendar and reference materials. Creation moves forward with information verified by the business and a review stage before publication.
Learn from the response
We review published content and available indicators. Recurring questions and customer service feedback help identify what needs a clearer explanation in the next cycle.
Where it applies
Each topic needs a purpose.
Explain a service
Content that shows the process, answers questions and helps the audience understand when it makes sense to contact the business.
Present the operation
Behind-the-scenes content and real materials provided or produced within the scope to show people, work and context, with permission from those involved.
Support a campaign
Content organized around an offer or sales period. Organic posts and ads have defined goals and production terms.
Frequently asked questions
A clear scope for your next decision.
How many posts are included?
Quantity depends on the scope, formats and selected channels. The proposal records frequency, deliverables and approval deadlines, considering the company’s ability to provide information and materials.
Does Wys produce photos and videos for social media?
Production and editing must be included in the proposal. We can assess existing materials and plan what needs to be produced, with responsibilities, usage rights and terms defined.
Does management include replying to messages and comments?
Customer service and moderation have their own scope. Channels, owners, hours and subjects the team may address must be agreed. Sales or sensitive inquiries need a defined handoff with the company.
How do we evaluate whether content is working?
Evaluation starts with each channel’s role. Reach and interactions help assess distribution and response; sales inquiries require customer service information. The analysis routine considers these signals without treating followers as sales.
THINKING FORWARD
Bring the questions your customers ask every day.
That conversation helps identify topics, channels and a production routine your team can follow. Let’s plan the next content cycle.
Plan my social media