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Wys

Marketing for
auto repair shops

Strategy, advertising and content for repair shops, automotive service centers and tire shops that want a steady schedule throughout the month, rather than relying on passing demand.

Paul Gomes, Wys specialist in marketing for auto repair shops

Talk to a team that already works with automotive businesses.

Talk to a specialist
MARKETING FOR AUTO REPAIR SHOPS

Drivers looking for repairs are in a hurry. The shop they find first gets the opportunity.

Made by humans Powered by AI

Solutions for
your repair shop!

Every service is designed around how drivers choose a repair shop: nearby, responsive and trustworthy.

Solutions — Marketing for auto repair shops

Google Business Profile

A complete profile, photos, services and a review routine to help your shop appear on the map when drivers search for "auto repair near me".

Local Paid Advertising

Google and Instagram ads limited to your service area, with campaigns for maintenance, brakes, suspension and tires.

Repair Shop Website

A fast website with your services, location and a WhatsApp button, designed to turn visits into quote requests and appointments.

Social Media

Content that shows your shop at work: before-and-after examples, maintenance tips and seasonal campaigns such as pre-holiday checks.

Visual Identity

A consistent identity across your brand, storefront, uniforms and vehicles, helping customers remember your shop and trust it from the first visit.

Repeat Visits and Maintenance

Maintenance and oil-change reminders on WhatsApp to bring customers back at the right time, before they choose a competitor.

Three steps for your repair shop

to build a year-round appointment schedule

A straightforward, transparent process focused on bringing drivers into your shop.

01
Repair shop assessment

We review your Google profile, website, social media and local competitors to identify where you are losing opportunities today.

02
A tailored plan

We define priority services, your service area and the right channels for your type of repair shop.

03
Execution and reporting

We launch the plan and review the number of inquiries and appointments received each month.

Talk to a specialist
AUTOMOTIVE MARKETING IN PRACTICE

Your business could be our next client story.

HP Centro Automotivo, Toyo Tires, Radlumi and GWT have already chosen Wys. Explore the work we created for these and other automotive brands. Original Brazilian campaign artwork is shown in Portuguese.

I want Wys on my marketing team
Website for an auto repair shop and service center, created by Wys
Website for a tire and auto parts store with a brand catalog, created by Wys
Website for a car battery store with a WhatsApp contact button, created by Wys
Toyo Tires automotive marketing campaign: a race car in the pit garage
Auto parts marketing post: Radlumi radiator additive on a repair shop workbench
Repair shop post about uneven tire wear: alignment and suspension at HP Centro Automotivo
Toyo Tires digital marketing campaign for high-performance tires
Customer’s Day post for tire distributor GWT
HP Centro Automotivo repair shop with cars on vehicle lifts
Toyo Tires automotive marketing artwork: a high-performance setup
Launch post for Radlumi Race Coolant cooling-system additive
HP Centro Automotivo repair shop promotion: buy four tires and get wheel alignment
Toyo Tires automotive marketing campaign at a night race
Radlumi educational content for repair shops about cooling systems under high demand
Driver’s Day post for tire distributor GWT
Auto repair mechanic diagnosing an engine with a tablet

Frequently Asked Questions

What does a marketing company do for an auto repair shop?
It manages the channels that help drivers find your shop: your Google profile, local ads, website, social media and visual identity. The goal is to turn searches into quote requests and quote requests into booked work.
Does digital marketing work for a neighborhood repair shop?
Yes. Local demand is an important opportunity because drivers tend to look for nearby repair shops. A well-maintained Google profile and ads limited to your service area help direct the budget toward people who can become customers.
Do you already work with automotive businesses?
Yes. We work with service centers such as HP Centro Automotivo, brands such as Toyo Tires and Radlumi, and logistics companies such as GWT. We understand the industry’s language and campaign calendar.
How is the investment determined?
We prepare a tailored proposal after a free assessment of your repair shop. The scope depends on your operation’s size, location and the channels that make sense for your current needs.
How long does it take to attract the first customers?
Well-configured ads can start generating inquiries in the first few weeks. Work on your Google Business Profile and website builds over time and can reduce reliance on paid advertising. Timing varies by market and execution.
Do I need a website to advertise my repair shop?
A website is not required to start, but it is helpful. It presents your services, location and reviews, and gives drivers a destination from your ads. If you do not have one yet, Wys can include development in the plan.
How can I get more Google reviews?
We set up a simple routine: request a review on WhatsApp after returning the car, respond to reviews and keep photos up to date. Recent, authentic reviews help drivers assess your shop and support its local presence.
Do you serve repair shops outside Sorocaba?
Yes. Our office is in Sorocaba, at R. Vinte e Oito de Outubro, 120 - Sala 501 - Jardim do Paço, Sorocaba - SP, 18087-080, and we serve repair shops and automotive service centers throughout Brazil, in person or online.
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